Platform coverage
Trustpilot review removal & reputation management
Trustpilot is built around one question: did this person actually have a buying or service experience with you? That question is also the lever a business can legitimately pull.
What Trustpilot does remove
- ✓Reviews that are not based on a genuine buying or service experience
- ✓Reviews about a different company, or about a product you do not sell
- ✓Harmful, discriminatory or threatening content and personal information
- ✓Promotional content and reviews posted by competitors
- ✓Reviews the reviewer cannot substantiate when Trustpilot requests documentation
- ✓Content that breaches Trustpilot's guidelines on defamatory claims
What it will not remove
- ✕Honest criticism from a documented customer
- ✕Low scores that reflect a genuine service failure
- ✕Reviews about a resolved issue, once the experience itself was real
- ✕Reviews you dislike but cannot show to be outside the guidelines
Our approach
How we handle Trustpilot cases
Flag with grounds
Each flagged review is submitted with the guideline it breaches and a short factual statement — not a generic complaint that the review is unfair.
Verification requests
Where a reviewer's experience cannot be matched to any record, we prepare the documentation request Trustpilot passes to the reviewer.
TrustScore strategy
Removal alone rarely fixes a TrustScore. We pair it with a compliant invitation programme so the score reflects your actual service level.
Evidence
What helps a Trustpilot case succeed
- ✓Order numbers, booking references or account records for the period claimed
- ✓Proof that the reviewer's description does not match any service you offer
- ✓Evidence the account has posted similar reviews for unrelated businesses
- ✓Records of contact with the reviewer, where they exist
- ✓A clear statement of which guideline is breached and why
Policies change. Platforms revise their review rules regularly. We check the current published policy text at the time of your assessment rather than relying on what was true last year.
FAQ
Trustpilot questions
Can I remove a Trustpilot review myself?+
You can flag it in your business account. Trustpilot's Content Integrity Team decides. What changes the outcome is the quality of the grounds and the documentation you attach.
What is a verification request?+
If you cannot match a review to any customer record, Trustpilot can ask the reviewer to provide proof of their experience. Reviews that go unsubstantiated within the window can be removed.
Does removing reviews raise the TrustScore instantly?+
Not instantly. TrustScore weighs recency and volume, so it moves as new reviews arrive. That is why the invitation programme usually matters more here than on Google.
Can we invite customers to review us on Trustpilot?+
Yes — that is encouraged, provided invitations go to all customers, without incentives and without filtering by expected sentiment.
Find out which of your Trustpilot reviews can be removed
Send your profile link and get a free written assessment within 24–48 hours.
or call +1 773 541 4793 · +1 315 898 1150